For QQCHOSE, a contemporary lifestyle and retail brand, I designed a sleek and sophisticated brand identity that exudes minimalism and refinement. The visual concept draws inspiration from high-end editorial design, balancing bold, understated typography with striking layouts. The restrained black and mint green color palette creates a fresh, modern look that feels both timeless and luxurious.

This project involved the design of print materials, including embossed business cards, elegant packaging, and a visually engaging lookbook. Each design choice was made to enhance QQCHOSE’s brand ethos of quality and cosmopolitan style. The result is a cohesive set of brand assets that reflect the brand’s distinctive voice and its focus on modern aesthetics and curated lifestyle products.